Differences Between On Page and Off Page SEO

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It's important to understand the difference between on page and off page SEO.

On page SEO

On page SEO is what you do on your own website or blog in order to enhance the traffic. It is the first thing that every webmaster should look into. On page optimization needs constant revision of the site in order to improve and maintain the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position. It includes headings, page titles, domain names and images. But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main components involved in on-page optimization are listed below:

Headings
Title of the page
Meta description and tags
Image and pictures
URL structure and domain information
User-friendly navigation and quick loading
Fresh and quality content
Optimized external and internal links
Let us consider some of the important on page optimization techniques:

Title optimization

The most important web optimization element is the title tag. The title tag should be a short but descriptive one, which will help the visitors learn more about you and your business. The title tag is indexed on the search engines, so the title tag has greater importance than other components. Your title should be good enough to attract users looking for specific information.

Meta tag

Meta tag is a short description about your website, its focus areas and the services you provide. In the Meta tag it's important that the title, keyword and descriptions written are distinct from other sites.

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