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Email marketing is one of the most powerful, effective ways to market your company and its products, but it's often overlooked. Email - What is Email? Well, unless you've been hiding for a generation, email or electronic mail , has become the #1 form of communication in modern society. According to recent estimates, the number is approaching around 60 Billion email messages per day! Email is popular. Friends and family use it to stay in touch across long distances. Co-workers use it when it's more convenient than getting up and walking over or picking up the phone. Email is used to verify who you are (on various websites)... email is everywhere. Knowing that email use is so prevalent it brings us to our next section - why email marketing? Why Email Marketing? In preparing for this article I was able to come up with 5 major reasons why a company or entity should do email marketing. These 6 reasons really ignore email marketing's statistics - low cost, high e

There are several digital marketing courses available both online and in colleges and universities. But before you learn more about these courses, let us know what digital promotion is all about. Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prospective customers. Forms Of Digital Advertising There are two forms of digital advertising: pull and push. Digital promotion courses are available for both forms: - Pull digital marketing is all about the user having to seek, search, and pull out content with the help of Internet browsing. Some examples of pull digital marketing are blogs and steaming media (i.e. the use of audio and vi

Radio Advertising Costs: How Much Should I Spend? "How much should I spend on radio advertising?" "How do I know I am getting the best radio advertising rates?" "What radio stations should I advertise on?" "What are good and bad radio advertising prices?" "How many spots should I air on a radio station?" Honestly, there is so much confusion about radio advertising floating around - I can't blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is - radio advertising is not mysterious. It just helps to know how it works. Effective radio advertising relies on two major components - the message (the radio commercial itself), and the media (that the radio spot airs on). The Message Let's look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to sa

One good strategy to make your website along with what you have to offer to your target audience is through e-mail marketing. This is done by sending advertisements to various email addresses in the form of catchy email blasts. If you have heard about this kind of strategy and considering to try it the best move you can make is hire a good email blast service. There are quite a lot of companies and individuals that offer this kind of service online so it will be quite hard to decide which one to choose. This article will discuss about how to choose a good email blast service or create your own email blast campaign. If you plan to make your own blasts of email make sure that it has a catchy title or subject line. If you have knowledge on HTML you can also make your email blasts in a stylish and colorful format. It is also important that you just don't drive your target customers to visit your website, you should also at least ask them to buy whether it should be in a form of pro

Email marketing is very popular. In fact, prospects often chose email as the preferred method of contact when dealing with a business entity. However, if email is not used properly it could alienate a prospect from a company. Keep in mind the following dos and don'ts of email marketing. There are definite things that you want to do when you are marketing by email. These email marketing dos are often what makes the difference between email marketers that succeed and email marketers that fail. Primarily, always make sure that each person that you send a marketing email to has opted into your email list. Spam laws are very strict. Secondly, always make sure that your marketing email is formatted properly. A marketing email should have four major parts. The first part of a marketing email is a heading. The heading is the first thing the prospect sees so you want it to catch attention. "How to," "Check this out... , "and "7 best ways to... " are all

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It's important to understand the difference between on page and off page SEO. On page SEO On page SEO is what you do on your own website or blog in order to enhance the traffic. It is the first thing that every webmaster should look into. On page optimization needs constant revision of the site in order to improve and maintain the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position. It includes headings, page titles, domain names and images. But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main components involved in on-page optimization are listed bel